Search engine optimization (SEO) is the foundation: sound technical structure, content that answers search intent, and speed and security the engine trusts. But user behavior has changed — many now ask a smart assistant instead of typing keywords.
That's where AEO (Answer Engine Optimization) comes in: structuring content as clear questions and answers, and using structured data (Schema) so your pages get quoted as a direct answer. GEO (Generative Engine Optimization) focuses on getting your brand mentioned inside AI model responses through trust signals and well-sourced content.
At Jodfay we build all three together: a strong technical base, content structured for questions, and entity signals that keep your brand present wherever your customer searches.